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FL Trading Network has three Operation Systems for daily business.
- Operation 1: FL Japan imports and distributes products in Japan.
- Operation 2: FL USA and FL Asia export products directly to other importers in Japan.
- Operation 3: We export FL’s Original Products to foreign countries.
In the Japanese market, Operations 1 and 2 have proven to be an effective sales strategy to develop and broaden product distribution. First, FL Japan uses Operation 1 to become a pioneer and begin importing and distributing new products. This stage serves to verify product suitability in the planned market area. During this period, FL works with manufacturers to make product adjustments or improvements if any problems are detected. Finally, when product quality becomes stable and reaches optimum distribution in the targeted area, we are ready to shift to Operation 2.
In Operation 2, products are exported directly to companies whose business bloc and base ports are different from those of FL Japan. With this strategy, the market area can be rapidly expanded. Distribution costs in Japan are among the highest in the world. However, by using a direct export strategy to each port under Operation 2, we can avoid these higher expenses and keep the cost of the final product competitively low. In addition, each regional importer would be able to keep their business bloc and improve relations with other regional importers.
FL Trading Network has created the acronym, “TDS” (Tactical Distribution System), to describe the shifting procedure from Operation 1 to Operation 2. TDS is the focus of our marketing strategy as we pursue nationwide distribution.
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